OBLIVION

Kaeden Rowland, aka Oblivion and known online as “The Staples Baddie,” is a content creator whose everyday grind in the red Staples uniform turned frontline retail into viral gold. While killing time one day during a slow shift at Staples, Oblivion casually captured a clip highlighting one of the store’s services, racking up millions of views and launching her into overnight internet fame. Since then, she's turned the print center into her personal stage: school-supply ASMR, spins in every office chair, the tea on glossy vs. matte, and heavyweight cardstock that "can last a war." Oblivion's creativity is celebrated—not censored—by her employer, and her earnest-yet-deadpan authenticity has become a playbook for modern marketers. Oblivion knows the aisles and the customers, and her realness comes from experience, not corporate scripts. Love what you do? She really does.