Alexandra Ballard is the friend everybody needs — the one you trust to tell you what to wear. A personal stylist with European edge (Barcelona-born, NYC-based), she’s turned her eye for fashion and talent for trend-tracking into digital content that helps men and women dress smarter and feel great without spending a fortune. Bold and blunt, Alexandra calls it like she sees it: what's in, what's over, don't do that, try this instead. She takes the best real-world style—hers, on the street, and on celebrities—and shows you how to make it your own while staying true to your taste. Consider her a compass for your closet.